Scrapbooking: Fastest Growing Craft Activity
According to several recent polls conducted by industry leaders, scrapbooking is one of
the fastest growing craft activities
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The latest demographics show the following trends:
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98% of scrapbookers are females between 30 and 59 years old. Among the age groups who responded to the surveys, scrapbooking, rubber-stamping and paper crafting attract the various generations fairly equally.
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85% of the respondents are married, and only about 14% do not have children.
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95% have at least “some college” or attended a trade school.
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65% of the respondents have college or post-graduate degrees.
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53% are working full time (40+ hours per week). Another 38% work part time (between 20 –39 hours per week). About 12% of the respondents are retired.
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85% have incomes over $50,000, and 62% said their annual incomes are over $75,000.
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An interesting fact is that the majority of the respondents (96%) reported that they had been scrapbooking for more than a year. Of those, nearly one quarter had been scrapbooking for at least three years and nearly one third for at least five years.
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On average, 75% of the respondents reported that they had spent more than $500 over the past 12 months on scrapbooking supplies, and 42% reported spending more than $1000.
Interestingly, 74% of the respondents also are involved in rubber-stamping, 46% enjoy paper crafts and 27% say they are involved in Painting/decorative painting. All three of these crafts can, and are used to enhance many scrapbooking projects. Other crafts that scrapbookers are involved with include: Seasonal Crafts (41%), General Crafts (34%), Sewing (fashion/home decorating), Needlework (26%), Quilting (20%), Knitting/Crocheting (17%) and Jewelry Making (10%).
According to the Hobby Industry Association, retail sales for the scrapbooking industry climbed from $400 million in 1997 to $2.5 billion in 2003. Although the industry is still growing, it’s becoming more difficult for independent dealers to make a profit, and oftentimes, any profits made by the smaller “mom and pop” stores must be put back into the business. As the industry has flourished, competition from large corporations has increased.
One of the biggest competitors in the industry is the craft store giant Michael’s, operating about 867 stores in 48 states and Canada. Consumers feel that Michael’s has a great inventory of supplies which are easy to find and fun for the whole family to use.
Successful independent scrapbooking retailers insist that it’s possible to compete with the giants by being smart and planning for success. They recommend:
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Offer specialized services.
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Don’t put all your eggs in one basket – offer a variety of services and products.
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Become the best at what you do.
In addition to a retail store, craft business owners should build a strong Web presence. The business model should include workshops, craft nights and scrapbooking parties. Look for markets in your area that have not been tapped, such as specific minority groups or new scrapbookers.
Industry insiders insist that the scrapbooking market is still growing and that there is room for anyone who is interested in starting a career. The best advice before starting any business is to conduct careful research and do the necessary preplanning. That way you will know what you are getting into before you start.
Scrapbooking : Ideas for Wedding Scrapbooks
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Embellishment Stickers-Our Wedding $5.83 |
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PAPERKINS COLLECTABLE PAPER DOLLS WEDDING WILL $1.75 |
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CELEBRATION Brads S/H Deal Wedding Limo Champagne Prom $1.99 |
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Lilo Postbound Album 12 Inch X 12 Inch-Wedding Elegants $24.43 |
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50PCS plastic sunflower Flat Back Appliques/craft/Wedding decoration $0.99 |
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Cricut Event Bridal Shower Cartridge Brand-New $2.25 |
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It Takes Two Rub-On Transfers “Special Occasions” You Pick 1 or 2 or 3 Designs $3.75 |
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30 Bronze Tone Wedding Embellishments Findings 25x14mm $6.99 |
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Jolee’s SWEET KISSES 3d Scrapbook Stickers $3.99 |
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Lot of Mulberry paper Die Cuts – 20 – WEDDING $1.59 |
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Simple Elegant Wedding Day Card $4.70 |
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Deja Views 12″ x 12″ Wedding Collection Album Kit – 12×12 Scrapbook Set NEW $19.99 |
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30PCS Acrylic hlaf heart Flat Back Appliques/craft/Wedding decoration $0.99 |
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50 Stocking Butterflies Wedding Card Decor Craft 3x2cm $0.99 |
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K&CO WEDDING ADHESIVE CHIPBOARD STICKERS EMBELLISHMENTS $2.99 |
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K&Company Simply K 12×12 Beige Graphic Wedding Day Bridal Floral Scrapbook $26.99 |
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A Touch Of Jolees Title Waves I Do Wedding Stickers-Thy $5.90 |
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50PCS plastic round bead Appliques/craft/Wedding decoration $0.99 |
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30PCS Acrylic hlaf heart Flat Back Appliques/craft/Wedding decoration $0.99 |
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30PCS Acrylic hlaf heart Flat Back Appliques/craft/Wedding decoration $0.99 |
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Brenda Walton Die-Cut Stickers-Wedding Silver Glitter t $6.64 |
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30PCS Acrylic hlaf heart Flat Back Appliques/craft/Wedding decoration $0.99 |
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K&CO ELEGANCE WEDDING WORDS ADHESIVE CHIPBOARD STICKERS EMBELLISHMENTS $2.99 |
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30PCS Acrylic hlaf heart Flat Back Appliques/craft/Wedding decoration $0.99 |
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30PCS Acrylic hlaf heart Flat Back Appliques/craft/Wedding decoration $0.99 |
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200 LT Green Heart Plastic Pearl Bead Scrapbooking Wedding Valentine 10mm $11.99 |
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40PCS Acrylic hlaf heart Flat Back Appliques/craft/Wedding decoration MIX $0.99 |
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Ki Memories Promise Wedding Gel Candy Epoxy Stickers, Bride Groom15pcs – T59I, $3.19 |
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Echo Park Paper Company, Just Married Mini Theme, Wedding, Bride, Groom, SW905 $6.29 |
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SCRAPBOOKING/ CARD MAKING WEDDING STAMPS WITH STORAGE CASE. $5.50 |
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200 Ivory Heart Plastic Pearl Bead Wedding Favor Scrapbooking Ornament 10mm $11.99 |
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Jolees Dimensional Stickers – Garden Wedding $1.79 |
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100 IVORY ROSE MULBERRY/SAA PAPER FLOWER FOR WEDDING OR ANY APPLY 15 mm $7.50 |
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200 Gold Heart Plastic Pearl Bead Flatback Wedding Craft Scrapbooking Card 10mm $11.99 |
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100 IVORY-ORANGE ROSE MULBERRY/SAA PAPER FLOWER FOR WEDDING OR ANY APPLY 15 mm $7.50 |
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200 Red Heart Pearl Bead Wedding Party Scrapbooking Craft Love Valentine 10mm $11.99 |
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Frances Meyer “Silver Wedding” Scrapbooking Stickers – New $2.00 |
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200 Fushia Heart Pearl Bead Wedding Craft Scrapbooking Valentine Day Gift 10mm $11.99 |
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100 IVORY-RED ROSE MULBERRY/SAA PAPER FLOWER FOR WEDDING OR ANY APPLY 15 mm $7.50 |
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200 White Heart Plastic Pearl Bead Scrapbooking Craft Wedding Decoration 10mm $11.99 |
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VEGAS WEDDING/ JOLEE’S BOUTIQUE/ SPJE364/ FAST SHIP $3.49 |
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200 Purple Heart Pearl Bead Wedding Anniversary Party Scrapbooking Craft 10mm $11.99 |
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MARTHA STEWART CELEBRATE #WEDDING CAKE SILVER * 10 Metal Charms & Ribbons $4.95 |
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200 Silver Plastic Pearl Bead Flatback Wedding Gift Scrapbooking Party 10mm $11.99 |
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200 LT Blue Heart Pearl Bead Wedding Favor Scrapbooking Baby Shower 10mm $11.99 |
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500 Mix 10 Color Pearl Heart Bead Flatback Wedding Scrapbooking Baby 10mm $14.99 |
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30PCS Acrylic hlaf heart Flat Back Appliques/craft/Wedding decoration $0.99 |
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Vtg 1920s CR Gibson Bridal Memories Wedding Keepsake Scrapbook Book~May Farini $9.99 |
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40PCS Acrylic hlaf heart Flat Back Appliques/craft/Wedding decoration MIX $0.99 |
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Jolees By You Dimensional Embellishment-Wedding Cake $6.57 |
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Jolees Boutique Dimensional Stickers-Wedding Cake $7.32 |
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Lot of 2 Courthouse Wedding and Judge Scrapbook stickers, Jolee’s boutique $1.04 |
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Wilton Trim-N-Turn Ultra Rotating Cake Stand $15.99 Trim ‘n Turn Ultra. The Trim N’ Turn Ultra is a mid level turn-table with a locking mechanism. Soft grip bottom and center ring for complete control. The 12″ platform separates from the base for quick and easy cleaning by hand or in the dishwasher. This package contains (1) 12″ turntable platform and a 3″ high 9″ wide base…. |
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Wilton 2104-2546 53 Piece Supreme Cake Decorating Set $17.75 Essential tips, tools, and colors for decorating a cake for any occasion! Includes: 18 decorating tips (#2: standard round, #3: standard round, #5: standard round, #7: standard round, #12: standard round, #16: standard open star, #18: standard open star, #21: standard open star, #32: open star, #48: double ridged basketweave, #67: small ridged leaves, #101: small petal, #103: standard petal, #104 … |
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Chicago Metallic Multi Tier Cake Pan 4 Cavity, 11.2-Inch by 10.03-Inch by 15-Inch $19.59 This collection of bakeware is made of high quality materials and a non-stick surface that is dishwasher safe. This package contains (1) 9-5/8″ x 10-5/8″ x 4-1/2″ Multi Tier Cake Pan with (4) 4-1/2″ x 3-3/4″ cavities…. |
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QuicKutz SILH-VINYL-BLK Silhouette Adhesive Vinyl, 9 Inches by 10 Feet, Black $7.21 This adhesive-backed vinyl is designed for use in the QuicKutz Silhouette Digital Craft Cutter for custom home decor, craft and school projects, signs and more. It?s easy to cut, apply and remove from most smooth surfaces without causing damage. Cut detailed designs and professional-quality tiles up to 8? tall and 39? long in a beautiful matte finish. Dimensions: 8.9? x 10?… |
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Jolee’s Boutique Bent Nose Pliers $10.00 Essential tools for jewelry making with a bit of class. These gray soft-grip handles tools feature a hoop for personalization with charms, dangles, and much more, each tool features a Swarovski Jewel in color-coding colors, tools have a removable double leaf spring. This package contains (1) 5″ Angled Nose Pliers…. |
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Shimmerz – Iridescent Paint – Coal $3.99 Shimmerz Paints are highly iridescent water-based paints. They are non-toxic, quick drying and will stick to nearly any surface (even glossy or non-porous surfaces). 1/4 oz. jar…. |
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Making Greeting Cards For Profit $19.95 Discover the Secrets to Making Money from Home with Greeting CardsDid you know the average household buys 30 greeting cards each year? That’s billions of card sold each year. Imagine being able to get even a tiny portion of that market. Just think of how much money you could make by creating your own line of greeting cards.With Making Greeting Cards for Profit-the only DVD on Amazon of its kind-yo… |
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Wilton Wedding Invitation Kits Easy as 1, 2, 3â¦with step-by-step instructions to make your invitations look custom-printed! Set of 25 includes: 25 invitations and mailing envelopes, 25 reply cards and envelopes, 25 pre-tied bows with adhesives, and 3 test sheets. Also great for wedding shower invitations…. |
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Wilton Photo Clip Favor Kit $16.28 WILTON-Favor Kit: Photo Clip Memory Holder. These wire clips are a clever way to display photos and messages to your guests. The upper portion is shaped like a heart and functions like a paperclip– add a personalize card and a cute ribbon bow then place one at each table setting. Each one stands 4 inches tall; the heart measures 1-1/8×1 inch; and the base has a diameter of 1-1/4 inches. The inclu… |
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Wilton Bridal Veils Beautiful, angelic, inspirational – it’s the perfect veil for this special day. Sized for girls, 16 inch and 24 inch long x 50 inch wide. Includes clear comb… |
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Bound for Murder $8.26 Used – New Orleans scrapbooking shop owner Carmela Bertrand’s place settings for her friend’s pre-wedding party are overshadowed when the groom is murdered. When the heartbroken bride asks Carmela to investigate, she finds that the victim had a shadowy past. Includes scrapbooking tips. Original. |
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Bound for Murder $2.94 New – New Orleans scrapbooking shop owner Carmela Bertrand’s place settings for her friend’s pre-wedding party are overshadowed when the groom is murdered. When the heartbroken bride asks Carmela to investigate, she finds that the victim had a shadowy past. Includes scrapbooking tips. Original. |
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How to Scrapbook $1.24 Used – Scrapbooking is a fabulous way of storing your memories for future generations, showcasing your photographs and expressing yourself creatively. It is a wonderfully accessible craft and more and more exciting materials are available to help you create layouts with maximum impact. Joy Aitman explains all the basic techniques and shows you how to create beautiful layouts using holiday photographs, a school photograph and a wedding picture. Cropping is one of the basics of scrapbooking and Sa |
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How to Scrapbook $3.5 New – Joy Aitman explains all the basic techniques of scrapbooking and shows you how to create beautiful layouts using holiday photographs, a school photograph and a wedding picture. Cropping is one of the basics of scrapbooking and Sarah McKenna shows how to use dozens of techniques such as slicing, silhouetting, montage and mosaics to enhance your pages. Sarah then shows how eyelets can be used to attach vellu, acetate and fabric to your pages, to add embellishments and accents and to provide |
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How to Scrapbook $7.17 New – Joy Aitman explains all the basic techniques of scrapbooking and shows you how to create beautiful layouts using holiday photographs, a school photograph and a wedding picture. Cropping is one of the basics of scrapbooking and Sarah McKenna shows how to use dozens of techniques such as slicing, silhouetting, montage and mosaics to enhance your pages. Sarah then shows how eyelets can be used to attach vellu, acetate and fabric to your pages, to add embellishments and accents and to provide |
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Make Your Own Creative Scrapbook Pages $4.33 New – Containing over 65 step-by-step projects, this new book gives an outstanding range of ideas for scrapbooking, from album pages and covers and display boards to quilts, memory boxes and concertina books. After a short practical introduction to the materials and the design processes, the rest of the book is devoted to the projects, which include a wedding album cover, an accordion book, a paper quilt wallhanging, a d, coupage memory box, a polka-dot mini-album and a family-tree board. |
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Make Your Own Creative Scrapbook Pages: Keep Your Treasured Memories Alive with This Practical Step-By-Step Project Book, Beautifully Illustrated with Over 600 Color Photographs $4.33 Used – Containing over 65 step-by-step projects, this new book gives an outstanding range of ideas for scrapbooking, from album pages and covers and display boards to quilts, memory boxes and concertina books. After a short practical introduction to the materials and the design processes, the rest of the book is devoted to the projects, which include a wedding album cover, an accordion book, a paper quilt wallhanging, a d, coupage memory box, a polka-dot mini-album and a family-tree board. |
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Prints Charming $5.73 New – Picking up the pieces of her life after a divorce from her cheating husband, Jane Sandburg’s living large with the help of her scrapbooking friends. Her wedding scrapbook tossed in storage and forgotten, life looks promising again as the hunk across the breezeway shows interest and Jane convinces the girls to open a business networking scrapbooking women. Yet just when Jane’s romance with Jake blossoms and the business starts taking off, her ex comes back begging forgiveness and assuring h |
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Scrapbooking Family Heritage $6.36 New – “Where did you get that red hair?” “What’s the story behind that gorgeous wedding dress?” These and scores of other family history topics are scrapbooked beautifully in this jumbo Treasury of Favorites from “Creating Keepsakes publications. The incredible stories and layouts will inspire families to dig through their own pictures to create priceless, lasting heirlooms. There are even fast-to-finish mini album ideas for busy folks who feel overwhelmed at the thought of getting started! Devo |
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Scrapbooking Projects $6.6 Used – Creating a heritage album Vintage style Travel Babies Wedding Home and Garden Mini Albums Themed Albums About me! Scrapbooking for kids Leftover scraps CD cover pattern Baby clothes pattern Cropping Matting Framing Specialty papers Using Vellum Cutting Paper Tearing and crumpling Paper Rolling and scraping Chalking Punching Rubber stamping Creating titles Using pens Using computers Using stickers Using notions Stitching Using metals Scrapbooking Projects is a wonderful guide to scrapbooki |
