Catering and Special Events to Maximize Profits by Gianna Romano
As a pizzeria owner, you are always looking to drive sales and increase revenue for your establishment. Catering and special events are great ways to showcase your concept and increase awareness of your brand. While it may seem intimidating at first, with the correct pizza restaurant equipment and a little know-how, you can branch out and explore different avenues of generating income for your pizza place.
Make Catering Work for You
Your catering options can range from drop-off services, to full-service catering. Analyze your business model and branding to decide which option to pursue. Make sure your catering services reflect your brand image, and fit into your marketing plan. A drop-off catering service differs from regular pizza delivery in that set up for the event is included and the customer pays for any additional decorations and paper supplies you may need to provide. Offer fun themes and different color selections to give your customers more options. For full-service catered events, you provide set-up, service, and clean up for your customer’s events. Put a fun spin on traditional platters by serving your products on decorative pizza peels at staggered heights. Photograph your products and past events, and keep a scrapbook handy to show off your work to potential customers. Have professionally printed brochures on hand to provide an overview of your services, as well as a sample of your menu.
Building Your Brand with Special Events
Use your unique style to participate and host special events for your pizzeria. Take part in farmer’s markets, community events, and cook-offs to gain exposure for your business. Local events are a great way to highlight what makes your pizza stand out from the rest. Hosting your own event is also a great way to promote your brand and can be tied into local charities. A pizza cook-off to benefit your local humane society, for example, gains you tons of publicity, tax incentives, and gives your pizzeria a
