How To Make A Living Papercrafting by Karen O’Donnell
Do you know how popular greeting cards and scrapbooking are? In the UK every year the average person receives 55 cards. Scrapbooking in the US has become a $7 billion industry since the first store was opened providing modern scrapbooking materials in 1981.
These are massive markets and you can become involved in them part time to start with and then build it up to full time if you really like it. There are many different ways to sell products and services related to papercrafting.
If you like designing cards you can supply to local shops on a sale or return basis. This will mean you need to come to an agreement with each shop on a per card or percentage basis.
You will need to write an invoice with the cards you have supplied to the shop and the terms that have been agreed. You can return every few weeks to re-stock and collect payment. It should be possible to get into a routine.
If you are imaginative this could work very well and you could supply a large number of different shops in your area with handmade cards. The important thing to remember is that a traditional shop will want traditional cards and a modern shop will favour very modern cards. Try to design for the outlet.
A large number of people like handmade cards. It is important that they are well presented and if you do scrapbooking as well or you are prepared to make invitations etc be sure to have a label on the back of each to let people know how to contact you.
Another way to get yourself known is to have a market stall or car boot sales. These can be fun but be sure to bring a good assortment of different types of cards with you. Have signs made beforehand with your prices clearly displayed. Try buy 3 get one free. Also buy 10 get 5 free.
To judge the best price look at what other cards are selling for in your area. Price yours so that they reflect the fact that they are handmade but are also competitively priced for the area. It is also an opportunity of getting your name known in the area which is an added benefit to you.
Always have a genuine competition for your purchasers or anyone interested to enter. Have the prize on display. This is useful for collecting details for keeping in touch with your customers. You can have a monthly or quarterly prize. Find out how they prefer to be contacted. Either by post or email are ideal.
If you want to give customers a discount coupon to be used by a certain date this will encourage website sales and give publicity to your website.
Giving details to everyone of all the services you provide is useful because if you are friendly people will be more likely to contact you in future. Keep in touch by email with your special offers.
Another way to promote your business locally is to team up with non-competing crafts such as cake making and pottery painting businesses to hire an inexpensive area and have a Craft Day locally. Be sure to distribute flyers giving locals the information in plenty of time.
Post cards designed by you in your library and supermarkets to find new customers. Be sure to let them know the sort of paperwork projects you are prepared to undertake for them.
As soon as you have happy customers ask them if they will provide you with a testimonial. This is important and can be used in your advertising. You must get their permission first. This is second only to personal referrals for encouraging prospective customers to give you a try.
Be sure and say to everyone who has never used your service before that you expect them to be so pleased with your service that they will want to provide referrals when you have completed your work for them.
They will be reassured about the effort you will make for them and expect to be asked in future if they know anyone else that may benefit.
There are companies that you can be a company representative for but these each have different requirements and with some you need to buy a certain amount every month. Always understand what you are committing to before signing up.
You need to have your own marketing plan that suits your circumstances and the time you have available. If you decide to expand your business you can do that when it suits you and when you have the funds available.
It is best to start small and not commit too much too soon. There are a lot of online scrapbook and card making opportunities available also. eBay is one.
Karen O’Donnell enjoys papercrafting and has done it for a living for 4 years. To find out more than 25 different ways of starting a business with papercrafting :→
http://www.scrapbookandcardmakingforpleasureandprofit.com
About the Author
Karen O’Donnell has been papercrafting for over 10 years. For the last 4 years she has made her living from card making and scrapbooking.
Digital Scrapbooking Software Tutorial: EBB-Part V-Creating Letterhead/Flyer
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